exibition IAA Commercial Vehicles Exhibition services design, realization floorspace 340 m² + upstairs lounge Hendrickson | Innovation never rests The US Company Hendrickson presented itself under no lesser slogan than "The World rides on us". The brand’s presentation underlined this announcement, intending to pave the way for the further establishment of an emphasis on the European market. The stand was crossed by "Hendrickson Road", which ended at a bar where the Hendrickson sites worldwide presented themselves on an LED screen. For more intensive discussions, the automotive experts withdrew to the VIP lounge on the upper floor. An additional highlight originating from our workshop were the 5 meter long logos made from backlit aluminum. I've had the pleasure of working with Nicola Douglas and the Form und Raum team for a number of years now. It's always a bit overwhelming to develop a major tradeshow internationally but Nicky's show knowledge, project management skills and the fact that she is bi-lingual has made me comfortable every step of the way. This is a big investment for a company and choosing the right partner is crucial. I feel Nicky and the team is an extension of my own team." Mark Slingluff Director Gobal Marketing and Communications Hendrickson